The purpose of this publication is to increase knowledge about entrepreneurship in society and thus create a more accurate picture of what entrepreneurship is and means. It is unfortunate, for example, that entrepreneurial role models often include people like Elon Musk or Daniel Ek. These do not reflect the average entrepreneur at all and create a distorted image of entrepreneurship, which in turn has consequences for how, for example, support organisations and societal decision-makers act.
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