The idea is that already tailored clothes of older, good quality, and from our neighbourhood, shall undergo a renaissance. Consumers should be made aware that old, quality clothing has great value. By revamping it so it becomes fashionable today, the customer can be proud that he contributes to a better environment by choosing one of these suits rather than a newly tailored one. It should be perceived as something “extra” to wear such a garment both because it is handcrafted (without exploiting seamstresses in other parts of the world) and because it saves our planet during manufacture.
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