Spring in Lund is intoxicating and that is a double-ended meaning. Intoxicatingly beautiful and with a high degree of intoxication! Many people have a relation to the above and by gathering famous people’s thoughts on intoxication in life that have no link to alcohol we want to inspire more people to look for their inward intoxication. The experiences, advice and disclosures of the inhabitants of Lund as well as their exciting and invigorating reflections and experiences raise thoughts and inspire wise sustainable life choices.