Neck-related ill health is one of the fastest growing physical problems in society today. We use digital tools increasingly, which in many aspects is good, but unfortunately our neck is not made for the strain we expose it to. To correct posture, we need to train the muscles and their memory so that the body re-learns how it should be when posture is correct. Development is now taking place of a brand new, easy to use, product which tells the patient the correct posture so that muscle memory returns. Just 30 minutes training a day has so far shown to impact posture markedly. The purpose is to protect the product by filing for a European patent to continue developing it, conduct studies and get closer to a market launch.
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