Gro’up is a new type of dynamic player that uses food and food culture as a social tool and works towards the best possible synergies with other relevant players in the region. Edible Ideas is a way to show how all segments and sub-segments within food and food culture combine to form a whole and how food projects have strong and clear social benefits; food includes, integrates and activates. Edible Ideas is based on the idea of ”national gastronomy” meaning that food is an essential part of the societal system we live and work in.
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