The project “Weltklasse” comprises a series of talks on stage, where world leading research, mainly from Lund University, is highlighted. The aim of the project is to, in a simple and uncomplicated way, interest and engage citizens, regionally, nationally and internationally. The world leading research taking place in Lund is extensive and impressive, and should receive more focus, but in a simpler and more comprehensible manner than today. We want to highlight the customer benefits and the commercial gains of a new product or research, rather than the theoretical and academic science behind it.
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