The project has three purposes, all of which create societal benefits; 1) to position food as an important societal issue in the transition to a sustainable society, 2) to raise the public’s knowledge of food in a way that can be used in everyday life. It covers many aspects such as: increasing awareness about sustainable food choices; create an understanding of how food is produced and 3) to contribute to disseminating current research on food. This can apply, for example, to sustainable food choices, nutritional content and future meals.